Panash Excellence Is A Platform That Aims To Disseminate Practical Knowledge Along With Theoretical Information That Will Not Only Help Our Participants To Understand The Market Dynamics Better But It Will Also Assist Them In Exploring Solutions To Real Time Practical Problems Face During Jobs. Panash Excellence Takes Pride In Services We Provide To The Youth Community Who Wants To Grow Themselves Fast By Learning Experiences. This Is An Ideal Platform Where Participants Have The Chance To Gain Deep Insights Of Their Industry Via Experienced Individuals. Our Mentors Coming From Different Backgrounds And Industries Have Faced Challenges Of The Market, Economy, Industry And Communities That They Would Share With Our Participants Making Our Programs Quite Experience Oriented Rather That Just Theory Based.

We Offer You A More Realistic Marketing Techniques After Attending This Course The Participant Will Understand How To Develop An Integrated And Effective Digital Marketing Plan Which Incorporates The Introduction To Digital Marketing Within The Context You Will Gain A Fundamental Understanding Of The Core Of Digital Marketing With More Practicality Our Module Will Provide You An Understanding Of What Is Involved In Creating And Implementing On Effective Digital Marketing Campaigns


In This 21st Century Of Massive Infromation Revolution The Need For  A Responsible Media Platfrom Becomes A Mandatory Step Towards Achieving A Larger Audience. With Great Power Comes Greater Responsibilty The Media Channels Today Hold A Massive Chunk Of Human Resource Hence Bigger The Responsibility. This Media Frenzy Requires Organizations To Hire Personnels Who Are Inclined More Towards The Changing Market Trends And Gimmicks.

People Often Mistake Journalism As A Field Relating Only To The Concepts Of Writing Or Seeing Yourself On The Bigscreen But In Reality Journalism Is Much More Than That. Journalism Is The Essence Of Freedom Of Speech, Freedom Of Expression. Journalism Is More About Expressing Your Thoughts And Opinions On A Wide Variety Of Topics. Today Journalism Has Emerged Into A Rather Prominent Career Choice Amoung The Youth. So To Fill Teh Void In The Market And To Celebrate The Zest Of Youth Panash Has Recently Started A Joint Venture With Speak Smart Pakistan. The Following Amalgamation Is A  Turning Step In The History Of Journalism To Provide An Institute For The Young Masses Who Are Eager To Bring A Change In The Pakistani Media World. The Step Taken By Mr. Waleed Ahmed Saleem Ceo Panash Pakistan And Mr. Raheel Akhtar Ceo Speak Smart Pakistan Will Surely Bring New Insights For The Young Guns Who Are Aspiring To Be The Future News Castors And News Anchors.

Panash News Live 24 Focuses More On The Concepts Of News Anchoring And News Casting. This Will Provide Opportunities To The Students To Gain New And Improved Insights In The Field Of Journalsim  As To How Better And How Efficiently A Student Can Express Their Views About The Changing And Shifting Paradigms Of The Domestic And International World. The Training Programs Will Be Comprised Of 4 Classes Which Will Be Conducted On Both Online And Offline Channels. The Whole Point Of This Startup Is To Provide Feaseable And Easy Access To All Those Personnels Who Are Passionate And Enthusiastic About The World Of Media And Journalism. 

Why News Anchoring & Media Course

Offline & Online


Real Time

Information Processing Skills




Presence Of Mind

Speaker Sessions By

Professional Gurus





Learn The Concepts Of Journalism And News Anchoring With Media Perosnnels And Experienced Professionals. Equip Yourself With The Real World Knowledge And Real World Happenings In A Chaos Free Environment. Each Offline Class Will Be Carefully Structured An Dplanned In Accordance With The Candidates Mind And Present Skill Set.

Every Single Session Will Be Designed In A Two Way Communictaion And Learning Environment, Keeping In Mind The The Capabilities And Expertise Of The Trainee. The Candidate Will Be Taught With The On Hand Training Knowledge And Real Time Training Sessions. Hence Praparing The Trainee For The Gimmicks And The Corporate World.



Wiziq Is Equipped With A High-Definition Virtual Classroom, A Cloud-Based Course Builder With Unlimited Course Creation And Content Upload Capacity, And The World’s First White-Labeled (Custom-Branding Enabled) Mobile Learning Application For Learners.

With The Help Of This App The Candidates Can Benefit With The Best Training Sessions Under The Guidance Of Experienced And Professional Gurus. Students Can Easily Express Their Views And Queries In The Live Training Classes. Stay Motivated And Educate Yourself Whereever The Needs Arises. Be The Person You Aspire To Be On The Go.


Panash uses the best technology and IT software for

the ease of students. So we use Zoom software for classes.

Following is the procedure to use Zoom.

1. On your registered email address use will receive a link

2. Just click on the link and you will directed toward class. 

3. There is no need to create any account to attend the class

4. You can also use Zoom app which is downloadable from Play store. 

5. Click here to download.

6. Please use headphones with mic to attend the class and also have a stable internet. Class will be available offline in MP4 version after class.

What Does A News Anchor Do?

News Anchors Are The Professionals Who Anchor Or Hold A News Program Together. They Are The Ones Who Open Up The News And Introduce The Reporters Who Are On The Field. They See To It That There Is Continuity To Each Segment After Field Reporters Have Delivered Their Respective Reports.

The Most Obvious Work Of News Anchors Is Delivering The News In Early Morning, Evening Or Late Night News Programs. They Read From Teleprompters Or Note Cards When Giving News Headlines. Although They Can Make News Stories Themselves, The Text For Teleprompters Is Typically Made By Other Members Of The News Team. While The Job Of Reading Text May Seem Simple Enough, News Anchors Still Need To Have Presence Of Mind When Doing So. This Is Because There Are Cases When What Is Written On The Teleprompter Is Not Correct Or Times When The Equipment Will Malfunction. During These Times, News Anchors Must Be Quick To React And Make The Necessary Corrections Without Getting Flustered Since News Broadcasts Are Done Live.

Should I Become A News Anchor?

Notify The Public About Breaking Headlines And Current News Events. During Live Broadcasts, They Introduce Field And In-Studio Reporters Who Provide Additional News Information On Specific Stories. Anchors May Also Interview Professionals Who Have Opinions Or Facts Relating To A Story.

Working As A Television News Anchor Allows A Person To Consistently Be On Cameras And Viewed By Audiences. However, The Job Comes With Long Hours And Constant Deadlines. Teamwork Is Key, And Physical Stamina Is Needed For The Position. Professionals Who Start At A Smaller News Station Can Eventually Work Their Way Up To A Large News Provider.

Key Skills 

Communication Skills

A Primary Skill For This Position Is The Ability To Communicate Clearly Both In Writing, Editing, And Quality-Checking News Pieces, As Well As Speaking To A Tv Audience, Newsroom Staff, And Others

Interpersonal Skills

Tv News Anchors Need To Work Well With Co-Anchors, Other Newsroom Staff, As Well As News Sources, To Help Develop Daily Programs. Because A Tv News Anchor Is The Face Of A Station Or Network, There's Also An Understood Requirement For Community Involvement. 


This Job Requires The Ability To Work In A Fast-Paced, Stressful Environment, Where News Programs Must Be Ready To Air On Time. The Tv News Anchor Also Needs To Adapt To Sudden On-Air Program Changes Such As Delivering Late-Breaking News Without A Prepared Script.

Problem-Solving Skills 

Some Tv News Anchor Skills Can't Be Taught In A Classroom. One Is The Ability To Ad Lib Without A Script, Similar To What A Stage Actor Might Do During A Play. A Tv News Anchor Has To Be Able To Keep Talking If A Piece Of Equipment Breaks Down During A Live Newscast, Or To Ask A Question Of A Reporter At The End Of A Story

Key Learnings From
News Anchoring & Media

Panash has pioneered the training and development with key courses focused at making the marketing more creative and that is why students love to join in. Each course is designed in a manner that is more practical in nature and targeted at creating key skills.

There are many benefits to learning news anchoring for everyone

1. From our course you will have a definitive knowledge about creation as well as the execution of the idea that you may have for news.

2. In a short span of 2 months you will have the knowledge of equivalent to a 6 months course because our course is more related to news anchoring and focused at execution of idea.

3. Our trainers have the knowledge of more than 15 years making them the perfect choice for a trainer of this course. 

4. Step By Step training of news anchoring is as per the details of media industry. Its not a definite knowledge game any more it is more of derivative.

5. This course is more practical in nature and focused at sharpening the skill set. This course is to guide your way, its you that has to work toward the goal that you have.

6. Key elements are style, personality, news training, news casting, analysis, presentation, style and package completion.

News Anchoring & Media Course


2 Months

32 Classes

120+ Training Hours



2 Hours Class


Training: Different Slots Available


Top Journalists And News Anchors From Media Industry

Course Outline


Urdu Language Vocabulary

Urdu Language Training

Urdu Accent Training

TV Presentations


Story Telling

Presentation Ethics

News   Reading

News - Current Affairs

Key Presentations Elements

Engagement Techniques


Q/A With Guests & Reporters

News - Sports & Entertainment

Key Presentations Elements

Engagement Techniques


Key Techniques

Guest Interviews


On Ear Instructions

Journalism & Reporting

Market Research

Field Visits

Reporting Skills

Key Information Elements

Key Trainers

 Mr. Raheel Akhter 

News Anchor - BOL News 

 Mr. Waleed Ahmad Saleem

CEO & Co Founder - Panash Group

 Ms. Shania Siddiqui

Program Host - BOL News

 Mr. Amer Ishaq Soharwardi 

Senior News Controller - ARY News

Ms. Mahek Aslam

News Anchor - 92 News

Mr. Rameez Ahmed

News Anchor - SAMAA News

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People aspire to live an extra ordinary life but he gave meaning to his ordinary life. When he was called to quit and surrender his passion and dreams in the way of achieving a secure future in terms of wealth, and recognition, Raheel Akhtar instead stood strong and determined in the face of all the challenges and had his sights adhere on his dreams. Today, he is not only living his dreams but his exemplary struggle has made others to be inspired by him.  His smartness and maturity couldn’t be more explained when he waited for the right time and hit the nail on its head. This young gentleman, who didn’t let him wander away from his objective, accepted this turning point and joined Bol TV for News Anchor ship in 2016. His clarity of thoughts, opinionated personality and yet humble approach towards life has made him the most respectable and the biggest shining star of the debating lot of his time. His current program on aired on one of the most watched channels is one of the greatest hits in the long list of his achievements. With record breaking TRP’s of his channel and program, he stands out on the pedestal of success which now cannot be overlooked. 

Quite interestingly, Raheel Akhtar has served for more than 20 years and has experienced the maximum diversity in work including TV media, corporate sector, education and communication. He is also a young C.E.O of an international Training & Consultancy Company “SpeakSmart Pakistan” having offices in Pakistan and Estonia.

Despite of all, this man kept arrogance, conceit and pride at bay. Though he has always been devoted to public speaking but his actions spoke louder than words and he had won thousands of hearts by this gesture.



Mr. Waleed Ahmad Saleem Is The Co-Founder And CEO Of Panash Group. He Is An Entrepreneur By Choice Because It Was His Will To Do Something Better With The Knowledge He Had. With A Master’s Degree From IBA Karachi He Could Have Worked In Any Multinational Organization With Sheer Effort But He Opted To Do His Own Thing And Laid The Foundation Of His First Fashion Brand Co-Founded With Two Partners Named As Panash, A True Style Brand. Panash Was Initially A Fashion Brand But Within Few Months It Went On To Become An Ecommerce Brand. This Was All His Sheer Efforts And Sound Companionship As The Core Team Went On To Lay The Foundation Of Panash Group. Today Alhamdulilah Panash Group Has 8 Domains (Panash Pakistan, Panash International, Panash Excellence, Panash Design, Panash Boutique, Panash Tech, Panash Live And Desi Graphics) And Each Focused At A Key Market Need. From Tech To Fashion To Boutique To Media To Marketing To Training And Development. Panash, Today Is A Brand That Hosts It All. Panash Is Now Operating In 6 Countries (USA, UK, Saudi Arabia, Qatar, United Arab Emirates, Bangladesh). With Experience Of 10 Years In The Field Of Marketing, Social Media And Venture Branding Along With Sound Planning, Mr. Waleed Focused His Efforts At One Goal, Get Updated With Current Trends And Train Well To Bring A Solution In The Market And That Is So Why Panash Excellence Today Has Become A Leading Brand In Training Industry. With Courses Ranging From Media To Tv To Marketing To Excellence, Panash Excellence Has It All.

Mr. Waleed Ahmad Saleem Has Worked Tirelessly To Bring Changes In The Market With Focused On Key Issues And Provided The Solution. With Time And Trainings From Different Institutions, He Has Developed Knowledge Of Key Areas Of Digital Marketing, Social Media Marketing, Brand Building, Resource Capitalization, Media Anchoring And Journalism, Website Conceptualization And Development, Movie Making, Design And Development Etc. List Goes On And On Because He Always Quotes That “It’s Better To Learn And Fail Then To Fail And Plan”



A Story Is Just A Story Unless The Story Has A Lifetime Experience Attached To It. Amer Ishaq Soharwardi's Story Is An Experience In It Self. With Experience Over 30 years In Media Industry - There Is No Domain That Sir Hasn't Touched, No Journey That Sir Hasn't Been On, No Story That Sir Has Hasn't Told - Thats Why Panash Excellence Feels So Proud To Have Sir On Board With Us.

He Is Currently Working In ARY NEWS As Senior Controller News. He Is Responbile For Contents And Conducts Bulletins. Before Joining ARY News, He Was Senior News Controller At News One Channel.  His Portfolio Includes Channels Like Aaj News, Samaa News, Internews Europe, United News Etc. A Total Experience Of 30+ Years Make Him A Complete World Of Knowledge In Itself. His Training Techniques Are State Of The Art That’s Why We Call Hi Mas The Pioneer Of Media Trainings. 


He Is The Author Of The Book “Kehta Hun Such” Is A Huge Success Because It Depicts The Realities Of Society In Such A Manner That One Could Not Stop The Wheel Of His Imaginations.



People Wish To Have A Life That They Could Feel Proud Of! Mehak Aslam Is A Young Talent Of Pakistan That Has Made It To Reality. Mehak Aslam Is Young, Charming And Talented Female News Anchor And Journalist That Stepped Into The World Of Media Anchoring In 2015. With Sound Knowledge Of Anchoring, She Has Worked A Lot To Groom Herself And Her Extra Ordinary Skills. She Is Among One Of The Most Beautiful And Stylish Female News Anchors In Pakistan Media That Has Gain Much Fame Within Few Years. Despite Of Having 7+ Years Of Experience, She Has Proven Herself To Be The Anchor That Has The Best Knowledge About Presenting Oneself In Front Of The Camera. Mehak Started Her Journalism Career From City42 News Channel. She Worked There As News Caster And Became Popular In Journalism Circles Due To Her Style, Beauty And Talent. It Was Her Tenure At City42 Which Gave Her More Opportunities On Much Bigger Media Channels.

After Her Success At City42, She Joined Dunya News Where She Was Hosting The Show Hasb E Haal And Afterwards To Explore More About The Industry She Joined 92 News Hd As News Caster. At 92 News Hd, She Became Successful In Short Period Of Time And Today She Is Among The Leading Female News Casters In Pakistan. Afterwards, She Rendered Her Services To Bol News Where She Worked As News Caster For About 1 Year Mean While She Was Again Called  Back To 92 News Hd Due To Her Skills And Proficiency As A News Caster. Recently She Is Working As The Leading News Caster/ News Anchor In Samaa News.

Another Reason Of Her Popularity Is Her Active Presence On Social Media. She Has Thousands Of Follows On Social Media Websites Like Instagram And Twitter. She Knows Well That Today The Social Media Plays An Important Role In The Popularity Of News Personality. Mehak Aslam Is Using The Social Media To His Advantage With Admirable Skills.

Fees Schedule

32 Classes + Test Class

2 hours Each Duration

Live Training

Field Visits*

Live Interactions With Professionals


15000 PKR

500 PKR Registration Fees





32 Classes + Test Class

2 hours Each Duration

Live Trainings​

Any Time Classes

Live Session With Professionals


15000 PKR

500 PKR Registration Fees


Classes Schedule

Course Outline

Class 0

  • Introduction

  • What Is Your Motivation

  • How This Course Is Different

  • What Will Be Taught In The Course

  • What Is The Market Important of This Course

  • Internship And Job Opportunities

Course Registration, Fee Submission, Classes Schedule

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Lead Trainer

Raheel Akhter

Week 1

  • How We Create A Difference

  • Importance Of Urdu Language

  • Market Research

  • Language Accent

  • Presentation Skills

  • Ethics 

  • News Reading - Live Training

Assignment: Read Urdu Newspaper, Practice

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Lead Trainer

Raheel Akhter

Week 2 & 3

  • Issues In News Anchoring

  • Presentation Ethics

  • Current Affairs

  • Studio Reporting

  • Virtual Story Telling

  • How To Do Q/A Sessions

  • News Reading - Live Training

Assignment: Knowledge Of Current Affairs, Practice


Lead Trainer

Amer Soharwardi

Week 4 & 5

  • Issues In Sports News Anchoring

  • Engagement of Viewers

  • Market Research

  • Entertainment News

  • Presentation Skills

  • Personality Grooming

  • News Reading - Live Training


Assignment: Knowledge Of Sports and Entertainment Affairs, Practice


Lead Trainer

Mehak Aslam

Week 6,7 & 8

  • Journalism

  • Live Reporting

  • Issues In Journalism & News Reporting

  • Females & Journalism

  • Story Telling In Journalism

  • Reporting - Live Training

Assignment: Blog On Assigned Topic, Practice

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Lead Trainer

Raheel Akhtar

Final Test

  • Topics And Domains

  • Assigned By Trainers

  • Procedures Will Be Highlighted Before 

  • Time Limitation

  • Resources Limitation

Submission: Online And Offline Both



Mariam Zafar