Panash Excellence Is A Platform That Aims To Disseminate Practical Knowledge Along With Theoretical Information That Will Not Only Help Our Participants To Understand The Market Dynamics Better But It Will Also Assist Them In Exploring Solutions To Real Time Practical Problems Face During Jobs. Panash Excellence Takes Pride In Services We Provide To The Youth Community Who Wants To Grow Themselves Fast By Learning Experiences. This Is An Ideal Platform Where Participants Have The Chance To Gain Deep Insights Of Their Industry Via Experienced Individuals. Our Mentors Coming From Different Backgrounds And Industries Have Faced Challenges Of The Market, Economy, Industry And Communities That They Would Share With Our Participants Making Our Programs Quite Experience Oriented Rather That Just Theory Based.

We Offer You A More Realistic Marketing Techniques After Attending This Course The Participant Will Understand How To Develop An Integrated And Effective Digital Marketing Plan Which Incorporates The Introduction To Digital Marketing Within The Context You Will Gain A Fundamental Understanding Of The Core Of Digital Marketing With More Practicality Our Module Will Provide You An Understanding Of What Is Involved In Creating And Implementing On Effective Digital Marketing Campaigns



Learning Digital Marketing Has Never Been Easier Realistic And Fun

It’s Been Spans, The Paradigm Of Marketing Has Been Dynamically Changed With The Advancement In Technologies, And Our Links With The Emerging Marketing Techniques Is Getting More Intense. At One Point Online, Digital Marketing Was Just A New And Different Way To Market It Opened A New Form Of Media On Which To Peddle Goods And Services. Within Just Past Few Years The Importance Of Digital Marketing Has Become Something Else It Is Becoming An Integral Part Of What A Business Is To Its Customer As The Internet Become Entwined With Everything We Do; The Importance Of Digital Marketing Is Becoming Crystal Clear. These Variations Have Been Easily Viewed In The Selling Strategies Of The Firms That Was The Origination Of The Digital Marketing Era That Has Taken Over The Place Of Traditional Marketing, And This Expedition Has Been Correspondingly Revolutionizing And Fascinating As Well. From Generation Of Ideas To Closing Deals With Sales, The Consumer Market Has Become Much Diverse That Predicting Them For A Long-Term Using Primary Analytical Tool Is Next To Impossible For A Business To Attain Success. It’s Becoming Vital Chunk For The Firms To Integrate The Business Process With Digital Media. Holistic Digital Marketing Is A Course That Is Designed Keeping In Mind The Current Dynamics Of The Consumer Market. This Course Will Guide The Learner About The Functions Of Business On Any Online Platform, Be It The Website Or Any Social Media Platform. The Course Is Divided Into Several Chapters That Combines The Applied Knowledge Or Our Expert Trainers Who Are Practically Working In This Dynamic Corporate Environment.

Why Excellence

Base Training

The Training Starts With A Brief Introduction About What Digital Marketing Is And How Important It Is In The Modern Age As It Is Said To Be That By 2020 Every 1 Out Of 3 People Will Be Doing Online Job, It Is The Most Expanding Business Of All Time In This Level We Will Build A Strong Base For The Upcoming Advanced Training's Of Digital Marketing.

Primary Training

Expanding The Knowledge You Obtained From The Base Level, You Are Motivated To Create Your Own Website Or Online Facebook Page, With The Training Of Market Analysis And Inventory Planning You Will Have A Broader Image Of What Merchandise You Want To Start Your Business With, And How You Can Get Those Using Your Analytical, Negotiation And Vendor Management Skills Also We Will Be Polishing Your Two Way Communication Skills.

Secondary Training

Once Your Website Is Up, The Most Important Things You Need To Understand Is About The Effective Content That Will Gauge The Viewers And Your Audience, Training Will Be Provided You With Regards To The Content Writing Skills And Techniques That Will Increase Your Audience Engagement, Trains You About Creating Product Exposure At Its Best, Capturing Attractive Images Using Camera Skills And Post Processing Tool To Let Your Audience Feel The Quality Of Product In That Image Along With Basic Editing So That You Can Easily Make Your Website Look More Attractive, Pleasant And User-Friendly.

Intermediate Training

At This Point You’ll Learn The Techniques About How You Can Make Your Website Look The Best Of Your Vision, Now Comes The Content You Write For The Products You Post On Social Media Or On Your Website. You’ll Be Trained To Express Your Product Using Attractive Content. Once You’ll Done With The Basic Things That Need To Be On Your Website, You’ll Learn To Make Your Website More Prominent And Visible While Gaining The Full-Hand Knowledge About Web Hosting, Detailed Overview Of Profound Database Will Be Providing To You Along With The Sem, Seo, Email Marketing, Google Ads And Google Analytics Knowledge.

Expert Training

Achieving The Intermediate Level, You’ll Be Ready To Attain The Most Interesting And Significant Knowledge About Marketing Yourself And Your Brand On Different Platforms. Here Comes The Knock-Down Training Where You’ll Learn The Basic And Advance Level Concepts Of In-Depth Social Media Marketing That Includes Branding Yourself, Your Product, Marketing And Advertising, Market Analysis Techniques, Consumer Analysis Techniques, Customer Retention Skills. These Resources Of The Skill Sets Will Help You Understand The Integration That Combines Different Stages Of Business Functions With Digital Marketing Platform.


To Pass Any Course Its Mandatory To Pass The Final Test

High Quality E-Learning

Advance Online Classes

Real Time

Recorded Lectures

Business Functions Integration

80% Hiring Ratio

Advance Outlined Course

Interactive And Engaging Classes

Expert Partners

Paid Partnerships

Practical Projects

Long Term Relations



Learn The Concepts Of Journalism And News Anchoring With Media Perosnnels And Experienced Professionals. Equip Yourself With The Real World Knowledge And Real World Happenings In A Chaos Free Environment. Each Offline Class Will Be Carefully Structured An Dplanned In Accordance With The Candidates Mind And Present Skill Set.

Every Single Session Will Be Designed In A Two Way Communictaion And Learning Environment, Keeping In Mind The The Capabilities And Expertise Of The Trainee. The Candidate Will Be Taught With The On Hand Training Knowledge And Real Time Training Sessions. Hence Praparing The Trainee For The Gimmicks And The Corporate World.



Wiziq Is Equipped With A High-Definition Virtual Classroom, A Cloud-Based Course Builder With Unlimited Course Creation And Content Upload Capacity, And The World’s First White-Labeled (Custom-Branding Enabled) Mobile Learning Application For Learners.

With The Help Of This App The Candidates Can Benefit With The Best Training Sessions Under The Guidance Of Experienced And Professional Gurus. Students Can Easily Express Their Views And Queries In The Live Training Classes. Stay Motivated And Educate Yourself Whereever The Needs Arises. Be The Person You Aspire To Be On The Go.


Panash uses the best technology and IT software for

the ease of students. So we use Zoom software for classes.

Following is the procedure to use Zoom.

1. On your registered email address use will receive a link

2. Just click on the link and you will directed toward class. 

3. There is no need to create any account to attend the class

4. You can also use Zoom app which is downloadable from Play store. 

5. Click here to download.

6. Please use headphones with mic to attend the class and also have a stable internet. Class will be available offline in MP4 version after class.

What Does A Digital Marketer Do?

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

“This person is responsible for driving relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent,” says Justin Emig, with digital marketing agency Web Talent Marketing in Lancaster, Pennsylvania.

As director of search marketing, Emig does everything from developing media strategies that put clients’ brand or product in front of their target audience to writing and pitching content and digging through the trenches of Web analytics to unearth invaluable info about target consumers

Should I Become A Digital Marketer?

One of the most appealing things for prospective digital marketers is that the job outlook in the industry is excellent, even in times when job security is a major concern for many people in a variety of fields. 

The main reason for this is simple: digital marketing is the marketing format of the present and future, and it will only continue to become more important as more businesses realize they need a digital presence in order to remain visible and relevant. The need for skilled digital marketers can be seen everywhere, and according to McKinley Marketing Partners, some of the most in-demand jobs of 2017 were in digital marketing, and the following skills are especially in demand:

  • Digital advertising

  • Content creation and curation

  • Content strategy

  • SEO

  • Email marketing

  • Social media

As a digital marketing specialist, you can expect to make nearly $50,000 a year, whereas a digital marketing manager can make upwards of $60,000, and that’s with less than 20 years of experience.

Key Skills 

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder?

 These 12 essential skills to keep you relevant in the ever-changing digital industry.

1. Video Making

2. SEO

3. SEM

4. Content Marketing

5. Data Analytics

6. Designed Based Thinking

Design Based Planning

8. Being A Tech Savy

9. Being Persuasive

10. A Reader By Nature

11. All ROund Skill Set

12. Being A Smart BOSS..

A great digital marketing professional will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers as they choose or as needed should old skills become less in-demand. They will be working with diverse teams and clients, so they will have to know how to communicate well and build strong teams.

 Having a solid breadth of basic knowledge alongside depth in a few areas (what Rand Fishkin calls a T-Shaped Marketer) will help you get further than if you try to be a jack-of-all-trades.  

Key Learnings From
Holistic Digital Marketing

Digital marketing skills trending worldwide and have a bigger career and business opportunities. While there are many ways to learn digital marketing such as from blog, books, videos, and podcast, etc. But the quickest way is to learn digital marketing by doing an online course or offline course.

There are many benefits to learning digital marketing skills for everyone

1. From our course you will have a definitive knowledge about creation as well as the execution of the idea that you may have for business.

2. In a short span of 3 months you will have the knowledge of equivalent to a 12 months course because our course is more related to building a business and improving it rather than just provide the knowledge and wait for an execution idea.

3. Our trainers have the knowledge that is taken from six countries and is up to date because one of domain of Panash is E-commerce shopping.

4. Step By Step training of HDM is as per the details of Pakistan market. Its not a definite knowledge game any more it more of derivative.

5. This course is more practical in nature and focused at sharpening the skill set. This course is to guide your way, its you that has to work toward the goal that you have.

6. We have 80% job securing ratio of our students and internships are also offered to students so that they may apply what they have learned. So register now and get the max out of this course.

Holistic Digital Marketing


3 Months

40 Classes

200+ Training Hours


Offline: 3 Slots Available

3 Classes Per Week

1130 to 1. 3 to 5, 5 to 7


Online: 3 Slots Available

3 Classes Per Week

1130 to 1. 3 to 5, 5 to 7



1PM To 4PM

Modules Outline

Marketing & Media

> Digital Marketing

> Procurement

>Content Writing

>Sales Funnel

> Customers



> Website Platforms


> Blogging

> E-commerce

> Sales



> The Big Three

> Art of Video Making

> Creative Designing

> Banner Making

> Youtube Monetization



> SMS & Email

> SEM & Lead Generation

>Analytics & Pixel

> Affiliation

> Freelancers

Chapters Outline

Chapter 1: Introduction

  • What Is Your Motivation?

  • Your Vision

  • Your Mission

  • Your Competitive Advantage

  • You Are A Marketer By-Birth

  • What Is Marketing?

  • Digital Marketing?

  • Traditional Marketing Vs. Digital Marketing

  • Why Digital Marketing?

  • Scope Of Digital Marketing

  • How To Use Digital Marketing?

  • Increasing Your Exposure

  • Basic Communications Skills

  • Budgeting

  • Assignment/ Activity

Chapter 2: Procurement

  • Purchasing Vs. Procurement Vs. Supply Chain Management

  • Market Research

  • Market Survey

  • Selection Of Vendors

  • Merchandise Selection

  • Vendor Assortment Skills

  • Selection Of Alternate/ Multiple Vendors

  • Vendor Management Skills

  • Negotiation Skills

  • Two-Way Communication

  • Inventory Planning

  • Inventory Budgeting

  • Assignment

Chapter 3: Content Writing

  • Know Your Audience

  • Writing Skills

  • Keywords

  • Effective Content

  • Importance Of Effective Content

  • Blogging

  • Feature Writing

  • Content Writing Tools

  • Content Writing Techniques

  • Content Writing Process

  • Web- Content Writing

  • Assignment

Chapter 4: Sales

  • Understanding Consumer Psyche

  • Competitive Advantage

  • Types Of Customers

  • Issues In Communicating With Customers

  • Sales Field Pitch

  • 3 Basic Rules Of Pre-Sales

  • 5 Rules Of During-Sales

  • 2 Rules Of Post-Sales

  • Writing An Effective And Engaging Statement

  • Test Conversation

  • What We Sell?

  • Examples

  • How Do We Sell?

  • Example

  • Emotion

  • Communication

  • Negotiation

  • Shipping Issues

  • Tracking Orders

  • After Sales Services

  • Customer Retention

  • Feedbacks Handling

  • Complain Handling

  • Exchange And Return Policies

Chapter 5: Creatives

  • What Is Photography

  • Camera Skills

  • Angle Management Skills

  • Market Analysis

  • Consumer Analysis

  • Frame Per Second

  • Videography

  • Lighting Techniques

  • Use Of Props

  • Basic Editing Skills

  • Post Processing Tools

  • Assignment

Chapter 6: Affiliation

  • Affiliate Marketing

  • Commission Earning

  • Offline Freelancers

  • Online Freelancers

Chapter 7: Website Conception

  • What Is Website?

  • Importance Of Website

  • Types Of Website

  • Planning Of Website Conceptualization

  • Basic Theme

  • How To Make Your Website User-Friendly

  • Domain Extension

  • Web Hosting

  • Central Management System


  • Database Overview

  • Human Computer Interaction

  • Search Engine Optimization

  • Website Designing Tool And Techniques

  • Search Engine Marketing

  • Use Of Keywords

  • Effective Keywords Planning And Research

  • Types Of Keywords

  • Keywords Bunching

  • Analyzing Competitor’s Keywords Strategy

  • Use And Selection Of Meta Titles

  • Meta Description

  • Meta Keywords

  • Do’s And Don’ts

  • Pay Per Click

  • Google AdWords

  • Assembling AdWords

  • Advertisement Campaign

  • Types Of Advertising Campaign

  • Understanding Your Target Audience For Successful Campaign

  • AdWords Systems

  • Ranking Of AdWords

  • Quality Scores Importance

  • Click Through Rate

  • Importance Of Click Through Rate

  • Biddings

  • Types Of Biddings

  • Auto Bidding Vs. Manual Bidding

  • Bidding Strategy

  • Cost Per Action

  • Ad Extensions

  • Creating Ad Campaign

  • Linking Click Through Rate With Cost Per Click

  • Front-End Ad Campaign (Targeting And Scheduling)

  • Google Analytics

  • Budgeting

  • Assignment

  • Activities

Chapter 8: Social Media Marketing

  • Social Media Overview

  • Social Media Concepts

  • Brand Story Conceptualization

  • Your Objective/ Target

  • Analyzing Your Audience

  • Developing Audience Demographics

  • Big Picture Creation (Road-Map)

  • Identifying Channels Of Communication With Your Audience

  • Types Of Content For Social Media

  • Planning Effective Content For All Mediums

  • Scheduling Content Demonstration

  • Pre-Planning Of Content Strategy

  • Developing Content Marketing Plan

  • Optimizing Social Media Marketing Plan

  • Pay-To-Play

  • Engaging Content

  • Use Of Videos

  • Ways To Gather Catchy Topics For Postings

  • Idea Creation

  • Analyzing Effective Channel

  • Customer Retention

  • Defining Budget For Marketing

  • Developing Audience Demographics

  • Managing Alternate Plans

  • Creating An Ad Campaign On Facebook

  • Gaging Organic Likes

  • Gaging Engagement On Your Posts

  • Facebook Insights

  • Billing Methods

  • Re-Targeting

  • Twitter Ad Campaigns

  • LinkedIn Ad Campaign

  • YouTube Monetization

  • Display Advertisement

  • Banner Ads

  • Pop-Up Ads

  • Text Ads

  • Image Ads

  • Video Ads

  • Page Ads

Chapter 9: Strategies

  • Be Different Yet Creative

  • SMS And Email

  • SEM And Lead Generation

  • Analytics And Pixel

  • Contingency Planning



Mr. Waleed Ahmad Saleem Is The Co-Founder And CEO Of Panash Group. He Is An Entrepreneur By Choice Because It Was His Will To Do Something Better With The Knowledge He Had. With A Master’s Degree From IBA Karachi He Could Have Worked In Any Multinational Organization With Sheer Effort But He Opted To Do His Own Thing And Laid The Foundation Of His First Fashion Brand Co-Founded With Two Partners Named As Panash, A True Style Brand. Panash Was Initially A Fashion Brand But Within Few Months It Went On To Become An Ecommerce Brand. This Was All His Sheer Efforts And Sound Companionship As The Core Team Went On To Lay The Foundation Of Panash Group. Today Alhamdulilah Panash Group Has 8 Domains (Panash Pakistan, Panash International, Panash Excellence, Panash Design, Panash Boutique, Panash Tech, Panash Live And Desi Graphics) And Each Focused At A Key Market Need. From Tech To Fashion To Boutique To Media To Marketing To Training And Development. Panash, Today Is A Brand That Hosts It All. Panash Is Now Operating In 6 Countries (USA, UK, Saudi Arabia, Qatar, United Arab Emirates, Bangladesh). With Experience Of 10 Years In The Field Of Marketing, Social Media And Venture Branding Along With Sound Planning, Mr. Waleed Focused His Efforts At One Goal, Get Updated With Current Trends And Train Well To Bring A Solution In The Market And That Is So Why Panash Excellence Today Has Become A Leading Brand In Training Industry. With Courses Ranging From Media To Tv To Marketing To Excellence, Panash Excellence Has It All.

Mr. Waleed Ahmad Saleem Has Worked Tirelessly To Bring Changes In The Market With Focused On Key Issues And Provided The Solution. With Time And Trainings From Different Institutions, He Has Developed Knowledge Of Key Areas Of Digital Marketing, Social Media Marketing, Brand Building, Resource Capitalization, Media Anchoring And Journalism, Website Conceptualization And Development, Movie Making, Design And Development Etc. List Goes On And On Because He Always Quotes That “It’s Better To Learn And Fail Then To Fail And Plan”. From Past Two Years He Is Actively Involved In Digital Marketing And Media Industry And Brought Highlight Course To Market Which Has High Occupancy Level Because Students Find Them Relevant To The Market Need. If We Quote Just HDM Of Excellence Then This Course Has 80% Success Rate Because The Students Getting Trained Here Are Having Practical Skillset And Relevant Knowledge. In Just Last 6 Months, He And His Team Trained 100 Market Professionals, Some Went On To Work For Different Organization And Are Performing Better While Rest Joined Panash And Are Now At Executive Managerial Position. This Shows The Practicality Of Training Level Of Panash Excellence.

Learning Has Been The Key Differentiation Market For Mr. Waleed As He Worked In The Industry At Executive Levels As Start And Then Moved To Leadership Positions So To Have A Keen Eye What The Businesses Processes Are And How One Can Make Them Better. With Market Experience Of 10+ Years And Degrees From Bahria Karachi And IBA Karachi Along With Training And Certifications From Different Nationwide Institutions In Digital Marketing, Business Processes, Brand And Strategic Management Etc Collectively Created What Mr. Waleed Ahmad Saleem Today Is. Experience Learnings Of Mr. Waleed Are Broad Enough To Justify The Position He Is At Today As Creating A Brand To Sand To Build Takes Work Craftmanship, Focused Attitude, Design Thinking, Model Imagination, And Team Management And Today He Quotes It Proudly, If One Strives Hard Toward Excellence Thy Lord Will Show Him A Better Path. Mr. Waleed Believes In Team And So Panash Has Collaborative With Ten Different Institutions National And International To Form An Alliance Just To Bring Experience Based Solution To The Market. Speak Smart Pakistan, WebX Pakistan, Journalism Core, And Sync Analysis Are Just Few To Quotes Here.  

Fees Structure

40 Classes + Test Class

2 hours Each Duration

30000 PKR






40 Classes + Test Class

2 hours Each Duration

30000 PKR


Classes Schedule

Course Outline

Week 1 & 2

  • Chapter 1

  • Chapter 2

  • Chapter 3


Mr. Waleed Ahmed Saleem (CEO Panash Group)

Ms. Hera Nisar Ahmed (COO Panash Group)

Ms. Mariam Zafar (Executive Manager)

DSCF5066 - Copy.JPG

Waleed Ahmad Saleem

Lead Trainer

Week 3 & 4